Valentine’s Day Overated?

I've been thinking about holidays lately, which are the essential and which can we do without.  Valentine's Day was of course invented by Hallmark, a brilliant concept, makes you think if there should be an artist holiday so people can spend money on artwork like Valentine Day cards.  I think that everyday should be like Valentine's Day and Christmas, this world would be a happier place.  Do we really need holidays to dictate our behavior, like "Wow , V-day, time to be loving and get all kinds of gifts to my honey"  well what about the other 364 days?  What do you think?  

Sedona Moon
"Sedona Moon"